Seaside Home For Music Fans Tasekkirt n Usellek s Termit sɣur Taobao Design

Seaside Home For Music Fans Tasekkirt n Usellek s Termit sɣur Taobao Design d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

DdhebAselɣu· 2025

Seaside Home For Music Fans Tasekkirt n Usellek s Termit

sɣur Taobao Design

Amsaɣ: Taobao Design

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Aselɣu

159,291

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #171886

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Seaside Home For Music Fans Tasekkirt n Usellek s Termit

Axxam n Rrif n Yilel i Yimeḥmalen n Uẓawan d asenfar n usellek yebnan ɣef usayes, yettwaxedmen i tfaska n uẓawan d tẓuriwin i d-yellan deg Aranya. Akub yettwassnen n tmarka yettwabeddel d taftilt n unadi, ddan yid-s yini n rrif n yilel s ubeddel n yini akked talɣiwin n yizirig n imesli. Imukan n uskan berra n uẓeṭṭa mudden-d ihaya i yettḥulfun s waṭas n leḥwas akked wuraren icudden ɣer uẓawan s yisbeddiyen imyigawanen. Yiwen uselɣu srid amyigawan yeǧǧa inebgawen i yellan mebɛid ad zzin i yimukan yerna ad walin tugniwin n ccna. Adeg yebna s ukatar n wuzzal fessusen, s yiferdisen i yezmren ad d-uɣalen akked yiplakaren d leqmac i d-yessufuɣen cwiṭ n yiḍuman. Ugar n 70.000 n yimeḥmalen i d-yeḥdren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Seaside Home For Music Fans Tasekkirt n Usellek s Termit d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Seaside Home For Music Fans Tasekkirt n Usellek s Termit ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Tigejdiwin & Akemmus: This project attracted more than 70,000 fans.
Tibzimin: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Tasnakta n Ufares: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Asewḥel n Usnulfu: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Anadi: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Aseḥbiber: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Tanzagt n Usenfar: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Tanila n Umahil: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Igmamen n Terbaɛt: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin