W Atlanta Midtown Aslugen n Ugensu n Sinima sɣur Virserius Studio d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Usennehbi, Anezwi, Asikel d Turiẓt.
UzzalAsennehbi· 2020
W Atlanta Midtown Aslugen n Ugensu n Sinima
sɣur Virserius Studio
Amsaɣ: Virserius Studio
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Asennehbi
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #96698Afeṣṣel
Ɣef W Atlanta Midtown Aslugen n Ugensu n Sinima
W Atlanta Midtown d agensu n tqacuct akked ccna n usinima yellan di Atlanta, Georgia, deg Iwunak Yedduklen. Aslugen-agi yebna ɣef uxxam d ujenna uffir n yiwen wemdan n tmucuha yettwasemman Arthur, i yesduklen tafenninit d wayen yugin deg tuttriwin ines timeqqranin ɣer umadal meṛṛa. Tqacuct d ccna sɛan azal n 929 imitr amrabaɛ. Ameɣnas usdid, aɣrab n uḍar, tafenninit akked wesbeddi uzegzawi asetnegli ttbennun-d axxam n tanezmemt akked ujenna n tmegra. Axxam-nniḍen yettawi-d ɣer tmucuha n Yiḍ akked Yiwet n Wayeḍ, yerna yeṭṭef fell-as afenni yettwaẓṛeg deg usawen. Ikanuten yettwarran s telt tirebbaɛin s yimukan n usqamu n useqdec-n amfiθyatr sεawanen aẓeṭṭa, adiwenni neɣ ismenyifen usqamu udmawan.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
W Atlanta Midtown Aslugen n Ugensu n Sinima d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. W Atlanta Midtown Aslugen n Ugensu n Sinima ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Tigejdiwin & Akemmus
- The lobby and bar measure approximately 929.0304 square metres
- Tibzimin
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Tasnakta n Ufares
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Asewḥel n Usnulfu
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Anadi
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Aseḥbiber
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Tanzagt n Usenfar
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Tanila n Umahil
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Igmamen n Terbaɛt
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Imsuren n Tugniwin
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
Yettwaxellṣen
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