디자이너 Woom의 작품 Now 차세대 자전거는은(는) 매우 권위 있는 2022 A' Design Award 은상의 차량, 모빌리티 및 운송 디자인 부문에서 탁월한 수상작입니다.

은차량· 2022

Now 차세대 자전거는

디자이너: Woom

클라이언트: Woom

차량 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Now 차세대 자전거는 소개

이제 오스트리아의 어린이 및 청소년용 자전거 제조업체는 독특하면서도 시선을 사로잡는 도시형 라이프스타일 자전거를 출시합니다. 새로운 움은 새로운 프레임 구조를 적용한 가볍고 완전 적재된 자전거입니다. 특별한 기능을 가지고 있습니다. 자전거 메신저의 세계에 고개를 끄덕이는 woom Now는 통합 전면 랙과 작은 앞바퀴를 결합합니다. 이 기능은 스타일리시할 뿐만 아니라 짐을 실을 때 안전하고 안정적인 승차감을 제공합니다.

수상 인정

A' Design Award 은상 소개

Now 차세대 자전거는, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Now 차세대 자전거는, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Now 차세대 자전거는, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
치수 및 패키징: 1480 cm x 720 cm x 250 cm
태그: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
생산 기술: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
디자인 과제: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
연구: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
영감: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
프로젝트 기간: This bicycle was designed in Austria, the project was carried out for 2 years.
운영 흐름: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
이미지 출처: woom GesmbH