دیزاینی Yic Barbecue Market Nasnameya Dîtbarî لەلایەن Youjia Gu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2020
Yic Barbecue Market Nasnameya Dîtbarî
لەلایەن Youjia Gu
کڕیار: MET Creative Brand
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #100459دیزاینەکە
دەربارەی Yic Barbecue Market Nasnameya Dîtbarî
Yic Barbecue Market nasnameyeke dîtbarî ye ku ji bo xwaringeheke barbecue hatiye afirandin. Nasname li ser dengê grîlkirinê hatiye avakirin, ku wekî Zila tê îfadekirin, û ev deng şêwaza slogana marqe û pergala nivîsandinê ya berfirehtir dişêwirîne. Karekterek biçûk a goştxwar bi navê Zila beast wekî mascota marqe xizmetê dike, bi rûyekî şêrîn û devekî vekirî. Şeklên çemberî ên wekî stêrk û gulokên rîsê behsa gerstêrk û fezayê dikin, mijara "gerstêrka barbecue" piştgirî dikin. Reng û tonên porteqalî yên vekirî û şîn-kesk nasnameyê xwedî şêwazeke bileyist û modeya nûjen dikin. Nasname li ser navenda hundirîn a bi qebareya 280 metre çargoşe tê bicihkirin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Yic Barbecue Market Nasnameya Dîtbarî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yic Barbecue Market Nasnameya Dîtbarî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yic Barbecue Market Nasnameya Dîtbarî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
- قەبارە و پاکێج
- The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
- تاگەکان
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
- تەکنەلۆژیای بەرهەمهێنان
- The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
- هەڵەنگاندنی دیزاین
- If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
- توێژینەوە
- When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
- ئیلهام
- Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
- ماوەی پڕۆژە
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- ڕێڕەوی کارکردن
- On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
- پەتێنتەکان
- Copyrights belong to Youjia Gu, 2018
- ئەندامانی تیم
- Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei - کرێدیتی وێنەکان
- Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.
سپۆنسەرکراو
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