دیزاینی Serious Little Squid Nasnameya Dîtbarî لەلایەن Youjia Gu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2020
Serious Little Squid Nasnameya Dîtbarî
لەلایەن Youjia Gu
کڕیار: MET Creative Brand
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #100470دیزاینەکە
دەربارەی Serious Little Squid Nasnameya Dîtbarî
Serious Little Squid nasnameyeke dîtbarî ye ku ji bo brendeke xwaringehê hatiye afirandin. Nasname li dora A Zheng hatiye avakirin, karektereke miloqa deryayî (squid) ku nûneratiya karmendên nivîsgehên bajarî dike. Hûrgiliyên wekî qirawêkê stû û laçikeke serî dikin ku karekter bi hêsanî were nasîn. Şêwaza grafîkî şopa fîlmên bêdeng ên reş û spî digire, bi tinaza sar û dîmenên komîk ên sade. Rêzeke wêneyên bi navê şانoya hindirîn jiyana rojane ya bajarekî mezin pêşkêş dike. Armanc avakirina dengekî erênî yê brendê ye û peywendiyeke nêzîk digel xerîdarên ciwan.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Serious Little Squid Nasnameya Dîtbarî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Serious Little Squid Nasnameya Dîtbarî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Serious Little Squid Nasnameya Dîtbarî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
- قەبارە و پاکێج
- The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
- تاگەکان
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
- تەکنەلۆژیای بەرهەمهێنان
- Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
- هەڵەنگاندنی دیزاین
- Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
- توێژینەوە
- Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
- ئیلهام
- With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
- ماوەی پڕۆژە
- The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
- ڕێڕەوی کارکردن
- In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
- پەتێنتەکان
- Copyrights belong to Youjia Gu, 2019.
- ئەندامانی تیم
- Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei - کرێدیتی وێنەکان
- Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.
سپۆنسەرکراو
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بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
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