دیزاینی Aquetha پاکێجکردنی ساکێ لەلایەن Tacto Inc. خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
ZîvPakêtkirin· 2024
Aquetha پاکێجکردنی ساکێ
لەلایەن Tacto Inc.
کڕیار: Tacto Inc
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #158293دیزاینەکە
دەربارەی Aquetha پاکێجکردنی ساکێ
ئاکوێتا دیزاینێکی پاکێجکردن و براندینگە بۆ ساکێی ژاپۆنی کۆنکراو. بوتڵەکە بە دەست دروستکراوە لەلایەن هونەرمەندێکی شووشەوە و بە هێزی کێشکردنی زەوی شێوەی پێدراوە، کە خڕییەکی سروشتی پێدەبەخشێت کە ئاماژە بە تێپەڕبوونی کات دەکات. شێوە خڕەکە هەروەها پشتگیری لە کۆنبوونی نەرم دەکات دوای پڕکردنەوەی بوتڵەکە. لەیبڵە ڕوونەکان بە چاپی لێتەرپرێسی بەتاڵ بەرهەم دەهێنرێن بۆ ئەوەی سیفەتی ڕوونی کۆنبوون لە پلەی گەرمی سەهۆڵ ڕەنگ بداتەوە. سندوقە دەرەکییە سادەکە چاڵێکی هەیە لە نێوان سەرپۆشەکە و لەشەکەدا بۆ دەربڕینی هێڵی کاتی کۆنبوون. دیزاینەکە ساکێی کۆنکراو وەک کارێکی هونەری پێشکەش دەکات نەک وەک بەرهەمێکی ئاسایی.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Aquetha پاکێجکردنی ساکێ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Aquetha پاکێجکردنی ساکێ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Aquetha پاکێجکردنی ساکێ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- قەبارە و پاکێج
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - تاگەکان
- Packaging, Product Design, Website
- تەکنەلۆژیای بەرهەمهێنان
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - هەڵەنگاندنی دیزاین
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- ئیلهام
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- ماوەی پڕۆژە
- 2months, Tokyo, Japan
- ڕێڕەوی کارکردن
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- ئەندامانی تیم
- Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto - کرێدیتی وێنەکان
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
