The Ancient Mexicans Naskirina Pêşangehê لەلایەن Eduardo Guizar Vukovich

دیزاینی The Ancient Mexicans Naskirina Pêşangehê لەلایەن Eduardo Guizar Vukovich خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Mîrateya Çandî û Pîşesaziya Çandê.

ZîvMîrateya Çandî· 2024

The Ancient Mexicans Naskirina Pêşangehê

لەلایەن Eduardo Guizar Vukovich

کڕیار: Universidad de Monterrey

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Mîrateya Çandî

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی The Ancient Mexicans Naskirina Pêşangehê

Meksîkîyên Kevnar nasnameyeke grafîkî ye ji bo pêşangeheke daîmî ya çandên pêş-Hîspanîk ên Meksîkî li Muzexaneya Bakurê Rojhilat li Monterrey, Meksîka. Ev nasname li ser têgeha komstêrkan (konstelasyonan) hatiye avakirin. Toreke xalan li ser wêneyên berhemên hilbijartî yên pêşangehê hate danîn, û çargoşe û guhertoyên wan ji bo afirandina pîktograman ji bo her çand û mijarekê hatin bikaranîn. Pîktogram tên vegerandin û dubarekirin da ku nexşên (patern) ku wek modulan kar dikin pêk bînin û li gorî her sepanekê xwe biguncînin. Sêwirana agahdariyê di nav pêşangehê de ezmûna serdanvanan piştgirî dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

The Ancient Mexicans Naskirina Pêşangehê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku The Ancient Mexicans Naskirina Pêşangehê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. The Ancient Mexicans Naskirina Pêşangehê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
قەبارە و پاکێج: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
تاگەکان: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
تەکنەلۆژیای بەرهەمهێنان: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
هەڵەنگاندنی دیزاین: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
توێژینەوە: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
ئیلهام: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
ماوەی پڕۆژە: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
ڕێڕەوی کارکردن: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
ئەندامانی تیم: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez