Melodi Chocolate Erkî Sereke: Dîzayna Pakêtê لەلایەن Ebru Sile Goksel

دیزاینی Melodi Chocolate Erkî Sereke: Dîzayna Pakêtê لەلایەن Ebru Sile Goksel خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2026

Melodi Chocolate Erkî Sereke: Dîzayna Pakêtê

لەلایەن Ebru Sile Goksel

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Melodi Chocolate Erkî Sereke: Dîzayna Pakêtê

Ev dîzayna pakêtê ji çanda kevneşopî ya çîkolata destkariya Ewropî hatiye îlhamgirtin. Tîpografî xwe dispêre nîşanên şîrînîfiroşiya kevn, di heman demê de mohrên grafîk kalîte, destkarî û mîratê radigihînin. Sîstema dîtbarî nerm e û dikare bi awayekî hevgirtî li ser formatên cûda yên pakêtê were bikaranîn. Materyalên bi baldarî hilbijartî, tekstur, hûrgiliyên foîlê, û teknîkên hilberînê xuyangeke premîum a paqijkirî ya guncaw ji bo firotina binecihî û diyariyê diafirînin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Melodi Chocolate Erkî Sereke: Dîzayna Pakêtê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Melodi Chocolate Erkî Sereke: Dîzayna Pakêtê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Melodi Chocolate Erkî Sereke: Dîzayna Pakêtê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
قەبارە و پاکێج: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
تاگەکان: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
تەکنەلۆژیای بەرهەمهێنان: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
هەڵەنگاندنی دیزاین: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
توێژینەوە: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
ئیلهام: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
ماوەی پڕۆژە: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
ڕێڕەوی کارکردن: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
ئەندامانی تیم: Ebru Sile Goksel
کرێدیتی وێنەکان: Photographer: Yonca Muslubaş