Opus Action Means Everything Militia Poster a designatore Hsiao-Wen Hu est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.
ArgentumGraphica· 2021
Action Means Everything Militia Poster
Cliens: Hsiao-Wen Hu
Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #114235Designum
De Action Means Everything Militia Poster
Haec expeditionis propositio suffragatur momentum actionum in promissiones inanes, eo spectat ut homines mutationes et potentiae actuosae participationis notentur. Est consilium auto initiatum quod excogitatoris ' inservit personalis admonitio momenti agendi agendi, necnon responsionis motui socialis tempore.
Agnitio
De Praemium A' Design Award Argenteum
Action Means Everything Militia Poster victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Action Means Everything Militia Poster opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Action Means Everything Militia Poster creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
- Dimensiones et Involucrum
- This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
- Notulae
- Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
- Technologia Productionis
- The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
- Provocatio Designandi
- The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
- Inspiratio
- This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
- Cursus Operationis
- The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.
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