Shuang Gou Sheng Fang Munus Vasarium Potionis Alcoholicae ab Yunlin Dai, Chenchen Li and Ruidong Hua

Opus Shuang Gou Sheng Fang Munus Vasarium Potionis Alcoholicae a designatore Yunlin Dai, Chenchen Li and Ruidong Hua est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2023

Shuang Gou Sheng Fang Munus Vasarium Potionis Alcoholicae

a Yunlin Dai, Chenchen Li and Ruidong Hua

Cliens: Jiangsu Shuanggou Distillery Co., Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

19,553

Victor Praemii Verificatus

Verifica Statum Praemii pro #141984

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Shuang Gou Sheng Fang Munus Vasarium Potionis Alcoholicae

Shuang Gou Sheng Fang est vasarii designatio pro Sinensi vino distillato. Involucrum duas lagunculas separatas continet. Laguncula superior minor vinum distillatum sexaginta octo centesimas partes alcoholis continet, laguncula inferior maior vinum distillatum mediae fortitudinis continet. Utraque laguncula per se degustari potest, vel duo vina distillata libere permisceri possunt ad diversos sapores creandos. Duo opercula ex ABS et PE facta, colore auri rosei induta, seraculo iunguntur, quod effusionem prohibet et aperturam faciliorem reddit. Arca et lagunculae formis gemmarum ornantur, quae ex tectis antiquarum officinarum distillatoriarum inspirationem sumpserunt.

Agnitio

De Praemium A' Design Award Aeneum

Shuang Gou Sheng Fang Munus Vasarium Potionis Alcoholicae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Shuang Gou Sheng Fang Munus Vasarium Potionis Alcoholicae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Shuang Gou Sheng Fang Munus Vasarium Potionis Alcoholicae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimensiones et Involucrum: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Notulae: crafts, Baijiu, spirit, packaging, art
Technologia Productionis: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Provocatio Designandi: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Investigatio: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspiratio: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Duratio Operis: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Cursus Operationis: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Membra Turmae: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua