Heivy Involucrum Potionis Collageni ab Jessica Yang - WeBranding Global

Opus Heivy Involucrum Potionis Collageni a designatore Jessica Yang - WeBranding Global est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2023

Heivy Involucrum Potionis Collageni

a Jessica Yang - WeBranding Global

Cliens: WeBranding Global

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

14,573

Victor Praemii Verificatus

Verifica Statum Praemii pro #141987

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Heivy Involucrum Potionis Collageni

Heivy est consilium involucri et notae mercatoriae pro serie potionum collageni liquidi. Series quinque opera continet nominata Lullaby, Uplift, Revive, Fortify et Protect. Quaeque lagoena suis coloribus et exemplis utitur ad diversam saporis indolem exprimendam, dum forma communis totam seriem unitam servat. Potiones in lagoenis vitreis praebentur, 35 per 35 per 107 millimetra metientibus, ex materia plene recyclabili factis. Consilii propositum est notae mercatoriae nuntium claram et constantem salutis ac vigoris dare.

Agnitio

De Praemium A' Design Award Aeneum

Heivy Involucrum Potionis Collageni victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Heivy Involucrum Potionis Collageni rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Heivy Involucrum Potionis Collageni necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensiones et Involucrum: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Notulae: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Technologia Productionis: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Provocatio Designandi: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Investigatio: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiratio: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Duratio Operis: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Cursus Operationis: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Membra Turmae: Creative Director: Jessica Yang
WBG Creative Team