Seoul Auction The Concierge Architectura Interior ab Hyunju Julia Lee

Opus Seoul Auction The Concierge Architectura Interior a designatore Hyunju Julia Lee est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2025

Seoul Auction The Concierge Architectura Interior

a Hyunju Julia Lee

Cliens: Seoul Auction

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

11,246

Victor Praemii Verificatus

Verifica Statum Praemii pro #164380

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Seoul Auction The Concierge Architectura Interior

Concierge apud Seoul Auction mercaturam luxuriae per conceptum spatii minimalistici intra spatium transformat. In vestibulum simile galeriae perfecte integrata, ambitum serenum et elegantem praebet ubi simplicitas experientiam contemplationis auget. Ianua vitrea magna fenestrique ampla aperturam discretionemque temperant, dum opera artis pluteique pensiles caute dispositi visitatores subtiliter dirigunt. Pulchritudinem spatii vacui complectens, Concierge perceptionem luxuriae elevat, productis centrum scaenae concedens.

Agnitio

De Praemium A' Design Award Aeneum

Seoul Auction The Concierge Architectura Interior victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Seoul Auction The Concierge Architectura Interior rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Seoul Auction The Concierge Architectura Interior necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Dimensiones et Involucrum: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Notulae: MinimalistInteriorDesign, RetailInteriorDesign
Technologia Productionis: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Provocatio Designandi: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Investigatio: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Inspiratio: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Duratio Operis: This project started in May 1 and finished in June 3, in Seoul, Korea.
Cursus Operationis: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Membra Turmae: Designer: Hyunju Julia Lee
Agnitiones Imaginum: Photographer: Teo