Avoya Involucrum Vitreum ab Sule Esra Cetinkaya

Opus Avoya Involucrum Vitreum a designatore Sule Esra Cetinkaya est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2025

Avoya Involucrum Vitreum

a Sule Esra Cetinkaya

Cliens: Avoya

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

16,312

Victor Praemii Verificatus

Verifica Statum Praemii pro #164399

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Avoya Involucrum Vitreum

Lagena aquae mineralis Avoya puritatem, aequilibrium, et renovationem incarnat. Forma eius elegans et gradatim angustata ergonomiam auget dum fluiditatem aquae symbolizat. Titulus icones circulares subtiles praebet, cyclos renovationis essentiamque revitalizantem aquae mineralibus divitis repraesentantes. Ex vitro flinteo qualitatis praestantissimae confecta, cum optionibus tonorum turcosi et viridis, lagena contentum praemium suum conservat dum speciem exquisitam offert. Ludus transparentiae et lucis puritatem eius illustrat, elegantiam modernam cum vi restauratrice naturae miscens.

Agnitio

De Praemium A' Design Award Aeneum

Avoya Involucrum Vitreum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Avoya Involucrum Vitreum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Avoya Involucrum Vitreum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Dimensiones et Involucrum: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Notulae: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Technologia Productionis: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Provocatio Designandi: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Investigatio: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Inspiratio: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Duratio Operis: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Cursus Operationis: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Membra Turmae: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch