D'Wierk Neon Nights Primary Function: Raum vum Organisateur vun der Handelsmass vum Designer Hong Kong Trade Development Council ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Evenement an Happening Design.
SëlwerEvenement· 2021
Neon Nights Primary Function: Raum vum Organisateur vun der Handelsmass
vum Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award an Sëlwer Gewënner an der Kategorie Evenement
Verifizéierte Präisgewënner
Präisstatus fir #106406 verifizéierenDen Design
Iwwer Neon Nights Primary Function: Raum vum Organisateur vun der Handelsmass
Neon Nights ass en Event-Design, dat fir eng Moudehandelsmass zu Hong Kong entworf gouf. D'Konzept kombinéiert aktuell Moudefaarftrends mam Look vu retro Hong Kong Neon-Stroossenzeecher. Dräi Beräicher goufen entworf. Eng Wëllkommensinstallatioun steet um Haaptagang vum Site. Den Agank vun der Ausstellungshal krut eng passend Behandlung. Bannen an der Hal beherbergt e multifunktionale Raum vun 300 Quadratmeter Moudeschauen, Seminaren an informell Reuniounen. Metallrahme mat gestanzte Musteren, hannerliicht faarweg Panneauen an Neon-Stil-Zeeche forme de liewegen Look.
D'Unerkennung
Iwwer den A' Design Award an Sëlwer
Neon Nights Primary Function: Raum vum Organisateur vun der Handelsmass ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Neon Nights Primary Function: Raum vum Organisateur vun der Handelsmass e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Neon Nights Primary Function: Raum vum Organisateur vun der Handelsmass ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Dimensiounen & Verpackung
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Tags
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Produktiounstechnologie
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Design Erausfuerderung
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Fuerschung
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Inspiratioun
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Projetdauer
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Operatiounsablaf
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patenten
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Teammemberen
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Bildnoweis
- Hong Kong Trade Development Council
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