Wakayama Umeshu Series Pflsummewäin vum Fumiko Okazeri

D'Wierk Wakayama Umeshu Series Pflsummewäin vum Designer Fumiko Okazeri ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2026

Wakayama Umeshu Series Pflsummewäin

vum Fumiko Okazeri

Client: fodesign Inc.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

8,390

Verifizéierte Präisgewënner

Präisstatus fir #176284 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Wakayama Umeshu Series Pflsummewäin

Aus Wakayama, Japan, kommen e aromatesche Pflummewäin an eng erfrëschend Pflummewäin-Gelee. Inspiréiert vum Konzept vum kulturellen Austausch a Begéignungen, déi an der chineesescher Traditioun verwuerzelt sinn, dréckt d'Design eng ënnerschiddlech japanesch Sensibilitéit duerch mëll Texturen an zaart Illustratiounen aus. Wann déi zwou Fläsche nieweneneen gestallt ginn, schafen se eng Zeen vun engem Mann an enger Fra, déi sech begéinen - festgehalen am Verpackungsdesign. Als Cadeau aus Japan, geseent mat majestéiteschen Bierger, dem Mier, Mierbrisen an enger heller Sonn, begleet et frou Versammlungen am wäiten China.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Wakayama Umeshu Series Pflsummewäin ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Wakayama Umeshu Series Pflsummewäin e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Wakayama Umeshu Series Pflsummewäin erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimensiounen & Verpackung: Width 60 mm x Depth 60 mm x Height 295 mm
Tags: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Produktiounstechnologie: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Design Erausfuerderung: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Fuerschung: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiratioun: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Projetdauer: It was exported and sold in Hangzhou, China in November 2022.
Operatiounsablaf: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Bildnoweis: Illustrator Yuri Mizutani