Taishun City Prekės ženklo identitetas – autorius Zhejiang Gongshang University

Darbas Taishun City Prekės ženklo identitetas, kurio autorius Zhejiang Gongshang University, yra itin vertinamas prestižinio 2025 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2025

Taishun City Prekės ženklo identitetas

Dizaineris: Zhejiang Gongshang University

Klientas: Taishun County People's Government

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #152814

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

Spalvos

Dizainas

Apie Taishun City Prekės ženklo identitetas

Taishun City yra prekės ženklo identitetas, sukurtas miestui. Logotipas sudarytas iš linijų, formuojančių miesto pavadinimą, taip sukuriant modernų ir minimalistinį ženklą. Baltoji erdvė logotipo viduje traktuojama kaip atvira zona, kurioje gali būti pavaizduoti įvairūs miesto vizualiniai simboliai. Ženklas gali būti pritaikomas keičiant linijas ir formas, todėl atpažįstamumas išlieka stiprus įvairiose taikymo srityse. Vektorinis formatas leidžia keisti logotipo dydį pagal poreikį – nuo vizitinių kortelių iki lauko reklamos. Spausdintai prekės ženklo medžiagai naudojamas perdirbamas ir biologiškai skaidus popierius.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Taishun City Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Taishun City Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Taishun City Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Matmenys ir pakuotė: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Žymos: Culture, innovation, sustainability, inclusiveness,City Brand
Gamybos technologija: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Dizaino iššūkis: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Tyrimas: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Įkvėpimas: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Projekto trukmė: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Veikimo eiga: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Komandos nariai: Designer: Kan Zhao
Nuotraukų autoriai: Designer: Zhao Kan