Haiyan Smart Home Competition Prekės ženklo identitetas – autorius Zhejiang Gongshang University

Darbas Haiyan Smart Home Competition Prekės ženklo identitetas, kurio autorius Zhejiang Gongshang University, yra itin vertinamas prestižinio 2025 Bronzinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Grafikos, iliustracijų ir vizualinės komunikacijos dizainas.

BronzinisGrafika· 2025

Haiyan Smart Home Competition Prekės ženklo identitetas

Dizaineris: Zhejiang Gongshang University

Klientas: Haiyan County People's Government

Kategorijos Grafika laimėtojas – Bronzinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #152972

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Haiyan Smart Home Competition Prekės ženklo identitetas

Haiyan išmaniųjų namų konkursas – tai prekės ženklo identitetas, sukurtas Haiyan apskrityje vykstančiam kultūriniam ir kūrybiniam dizaino renginiui. Pagrindiniame vizualiniame elemente naudojama besisukanti ir susukta trimatė namo forma. Kintanti forma išreiškia pokyčius ir pertvarkymą namų gyvenime, kuriuos atneša išmanioji technologija. Temą papildo technologijų įkvėpta spalvinė paletė. Grafika sukurta kaip vektorinis meno kūrinys, todėl išlieka ryški bet kokiu dydžiu ir skirtingomis kryptimis pasisukusi įvairiose medijose. Pritaikymo sritys apima erdvines instaliacijas, plakatus, sagas ir puodelius.

Pripažinimas

Apie Bronzinis apdovanojimas A' Design Award

Haiyan Smart Home Competition Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Haiyan Smart Home Competition Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Haiyan Smart Home Competition Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Matmenys ir pakuotė: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Žymos: Smart home, visual image design, technology and home, reconstruction, twisted extension
Gamybos technologija: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Dizaino iššūkis: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Tyrimas: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Įkvėpimas: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Projekto trukmė: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Veikimo eiga: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Komandos nariai: Designer: Kan Zhao
Nuotraukų autoriai: Designer: Kan Zhao