MG Next Generation Automobilio palydovinė programėlė – autorius Star and Saic Oimt

Darbas MG Next Generation Automobilio palydovinė programėlė, kurio autorius Star and Saic Oimt, yra itin vertinamas prestižinio 2024 Auksinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Sąsajos, sąveikos ir naudotojo patirties dizainas.

AuksinisSąsaja· 2024

MG Next Generation Automobilio palydovinė programėlė

Dizaineris: Star and Saic Oimt

Klientas: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Kategorijos Sąsaja laimėtojas – Auksinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #159578

Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie MG Next Generation Automobilio palydovinė programėlė

MG Next Generation – tai palydovinė programėlė automobilių savininkams, skirta mobiliesiems telefonams ir išmaniesiems laikrodžiams. Programėlė sujungia kelias regionines programėles į vieną globalų produktą. Funkcijas galima pritaikyti pagal vietovę ir automobilio modelį, todėl kiekvienas savininkas gauna asmeniškai pritaikytą įrankių rinkinį. Trimatis automobilio modelis rodomas virtualiame garaže, o šešiakampiai valdikliai atitinka prekės ženklo identitetą. Svečio režimas leidžia žmonėms, neturintiems automobilio, išbandyti pagrindines funkcijas prieš priimant sprendimą.

Pripažinimas

Apie Auksinis apdovanojimas A' Design Award

MG Next Generation Automobilio palydovinė programėlė laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad MG Next Generation Automobilio palydovinė programėlė bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. MG Next Generation Automobilio palydovinė programėlė kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

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Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Žymos: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Gamybos technologija: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Dizaino iššūkis: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Tyrimas: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Įkvėpimas: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Projekto trukmė: up to 6 month, China
Veikimo eiga: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Komandos nariai: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Nuotraukų autoriai: Star