Pure Green Vizuālā identitāte — Xinqi Liu

Darbs Pure Green Vizuālā identitāte, kura autors ir Xinqi Liu, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2020

Pure Green Vizuālā identitāte

Autors: Xinqi Liu

Klients: MET Creative Brand

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Pure Green Vizuālā identitāte

Pure Green ir vizuālā identitāte hotpot restorāna zīmolam Čondžinā. Svaigu piparu hotpot zaļā krāsa tiek izmantota kā zīmola krāsa, kontrastējot ar sarkano krāsu, kas ir izplatīta vietējā tirgū. Tēla attēls ar nosaukumu Mobee veido identitātes centrālo simbolu. Mobee apvieno pozitīvu apļa un negatīvu krusta elementu. Mahjong kauliņi aizstāj sejas vaibstus, lai izteiktu neatkarību, noslēpumainību un dzīvīgumu. Zīmola simboli tiek pielietoti dažādās formās un medijos ar mērķi tuvināt zīmolu jauniešu auditorijai.

Atzinība

Par Dzelzs balva A' Design Award

Pure Green Vizuālā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Pure Green Vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Pure Green Vizuālā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Izmēri un iepakojums: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Birkas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Ražošanas tehnoloģija: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Dizaina izaicinājums: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Pētījums: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Iedvesma: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Projekta ilgums: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Darbības plūsma: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patenti: Copyrights belong to Xinqi Liu, 2019.
Komandas dalībnieki: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Attēlu autori: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.