HEMA Alliance Korporatīvā identitāte — Pedro Panetto

Darbs HEMA Alliance Korporatīvā identitāte, kura autors ir Pedro Panetto, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2020

HEMA Alliance Korporatīvā identitāte

Autors: Pedro Panetto

Klients: Pedro Panetto

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par HEMA Alliance Korporatīvā identitāte

HEMA Alliance ir korporatīvā identitāte, kas izveidota apvienībai, kura atbalsta vēsturisko Eiropas cīņas mākslu praktizētājus. Identitāte ietver 160 simbola variācijas, kas veidotas no 40 zobenu dizainiem, attēlotiem četros vizuālos izkārtojumos. Katrs zobens atbilst reāla vēsturiskā modeļa proporcijām. Burti, atstarpes un simbola diagramma balstās uz Zelta griezumu, kas nodrošina katras variācijas konsekvenci. Katrs praktizētājs var izvēlēties variāciju, kas atbilst vēlamajam treniņu stilam un ierocim.

Atzinība

Par Bronzas balva A' Design Award

HEMA Alliance Korporatīvā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka HEMA Alliance Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. HEMA Alliance Korporatīvā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Izmēri un iepakojums: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Birkas: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Ražošanas tehnoloģija: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Dizaina izaicinājums: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Pētījums: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Iedvesma: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Darbības plūsma: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Komandas dalībnieki: Pedro Panetto.
Francesco Brugnera Teixeira.