Darbs Cut and Paste Zīmols, kura autors ir Lisa Winstanley, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

ZeltaGrafika· 2021

Cut and Paste Zīmols

Autors: Lisa Winstanley

Klients: Lisa Winstanley

Zelta balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Cut and Paste Zīmols

Šī projekta rīkkopa Izgriezt un ielīmēt: Vizuālā plaģiātisma novēršana ir veltīta tēmai, kas var skart ikvienu dizaina nozares pārstāvi, tomēr vizuālais plaģiāts ir reti apspriesta tēma. Tas varētu būt saistīts ar neskaidrību starp atsauces ņemšanu no attēla un kopēšanu no tā. Tāpēc šī projekta mērķis ir pievērst uzmanību pelēkajām zonām, kas saistītas ar vizuālo plaģiātu, un pozicionēt to sarunu par radošumu priekšplānā.

Atzinība

Par Zelta balva A' Design Award

Cut and Paste Zīmols ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Cut and Paste Zīmols būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Cut and Paste Zīmols izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Izmēri un iepakojums: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Birkas: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Ražošanas tehnoloģija: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Dizaina izaicinājums: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Pētījums: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Iedvesma: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Projekta ilgums: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Darbības plūsma: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patenti: Copyrights belong to Lisa Winstanley, 2020
Komandas dalībnieki: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Attēlu autori: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng