Jie Yi Couture Zīmola identitāte — Yiwen Tu

Darbs Jie Yi Couture Zīmola identitāte, kura autors ir Yiwen Tu, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2021

Jie Yi Couture Zīmola identitāte

Autors: Yiwen Tu

Klients: Jie Yi Couture Studio

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Jie Yi Couture Zīmola identitāte

Jie Yi Couture ir zīmola identitāte, kas izveidota kuģu meistarības studijai Šanhajā. Ķīniešu hieroglifs Jie nozīmē risināt un dekonstruēt, savukārt Yi nozīmē vienu, vienotību un konsekvenci. Logotips ir veidots, izmantojot ķīniešu tipogrāfiju, un daļas no rakstzīmēm ir aizstātas ar manekena un šķēru simboliem. Galveno vizuālo elementu veido apģērbu piegriešanas skices, kuru līnijas, izliekumi un piezīmes rada detalizētu rakstu. Identitāte ir pielietota iepakojumam, kas piedāvāts vairākos izmēros. Dizains atspoguļo amatniecības prasmi un pusindividuālu šūšanas pakalpojumu.

Atzinība

Par Dzelzs balva A' Design Award

Jie Yi Couture Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Jie Yi Couture Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Jie Yi Couture Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Izmēri un iepakojums: The packaging shown is offered in a variety of sizes and iterations based on the product.
Birkas: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Ražošanas tehnoloģija: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Dizaina izaicinājums: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Pētījums: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Iedvesma: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Projekta ilgums: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Darbības plūsma: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Komandas dalībnieki: Independent
Attēlu autori: Yiwen Tu, 2020