Darbs LendMe Zīmola identitāte, kura autors ir Ruis Vargas, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2021

LendMe Zīmola identitāte

Autors: Ruis Vargas

Klients: Laika

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par LendMe Zīmola identitāte

LendMe ir zīmola identitāte, kas izveidota uzņēmumam, kurš darbojas mājokļa kapitāla (home equity) tirgū. Logotips izmanto ikonogrāfisku struktūru, kas atsaucas uz bināriem kodiem, kuri ir savstarpēji līdzsvaroti, tādējādi radot gan matemātisku ideju, gan divvirzienu attiecību izjūtu starp uzņēmumu un tā klientiem. Krāsu palete ir komplementāra – violets kalpo par bāzes toni, bet oranžs un zils darbojas kā papildu toņi dažādiem vēstījumiem un mērķauditorijām. Pielietojumi ietver vizītkartes, aploksnes, institucionālo prezentāciju un ielas apgaismojuma stenda paneli.

Atzinība

Par Dzelzs balva A' Design Award

LendMe Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka LendMe Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. LendMe Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Izmēri un iepakojums: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Birkas: Brand, logotype, illustration, visual identity, Laika Design
Ražošanas tehnoloģija: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Dizaina izaicinājums: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Pētījums: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Iedvesma: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Projekta ilgums: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Darbības plūsma: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patenti: Laika Design
Komandas dalībnieki: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Attēlu autori: Laika Design