FM993 30th Gadadienas logotips — Baoquan Luo and Zhiwei Lv

Darbs FM993 30th Gadadienas logotips, kura autors ir Baoquan Luo and Zhiwei Lv, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2021

FM993 30th Gadadienas logotips

Autors: Baoquan Luo and Zhiwei Lv

Klients: Lance Design

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par FM993 30th Gadadienas logotips

FM993 30th ir gadadienas logotips, kas izveidots Guandunas Raidsabiedrības un Televīzijas 993 Music FM 30. gadadienai. Kā galvenais vizuālais elements izmantots radio signāls, savukārt cipari 993 un 30 tiek integrēti radio zīmējumā, izmantojot pozitīvas un negatīvas formas. Kompozīcijā izmantotas skaņas viļņu, meteorītu lietus, notis līniju un radiālu uguņošanas ierakstu atsauces. Logotips galvenokārt izgatavots no metāla, taču var izmantot arī akrilu. No priekšpuses skatoties, zīme ir skaidri saskatāma, savukārt no sāniem tā izskatās kā pusapaļa, daudzslāņu reljefa forma.

Atzinība

Par Bronzas balva A' Design Award

FM993 30th Gadadienas logotips ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka FM993 30th Gadadienas logotips būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. FM993 30th Gadadienas logotips lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Izmēri un iepakojums: 250*20mm, 50*50mm, 120*80mm
Birkas: Visual communication design, logo design, radio station, music, meteor, airwaves
Ražošanas tehnoloģija: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Dizaina izaicinājums: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Pētījums: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Iedvesma: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Projekta ilgums: The design of the work started in November 2020 and was officially put into use in January 2021.
Darbības plūsma: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Komandas dalībnieki: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng