Underforest: Select Primārā funkcija: Zīmola identitāte — Yi-Jen Tu

Darbs Underforest: Select Primārā funkcija: Zīmola identitāte, kura autors ir Yi-Jen Tu, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2021

Underforest: Select Primārā funkcija: Zīmola identitāte

Autors: Yi-Jen Tu

Klients: Chiayi Forest District Office - Forestry Bureau

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Underforest: Select Primārā funkcija: Zīmola identitāte

Underforest: Select ir zīmola identitāte, kas radīta Taivānas meža pamežu ekonomikas produktiem. Logotipu veido četri meža zaļā krāsā ieturēti trijstūri, kas attēlo ķīniešu rakstzīmi "mežs" un pauž ideju par līdzāspastāvēšanu ar mežu. Meža zaļā krāsa simbolizē dabas resursus, savukārt matētais zelts – ekonomisko potenciālu. Iepakojumā izmantots simili papīrs, kas piešķir kokam līdzīgu tekstūru, un tas noformēts ar matēta zelta karstā spieduma folijas apdruku. Attēlu integrācija un kopīgi iepakojuma standarti samazina materiālu izmaksas un atbalsta vietējos mežsaimniekus.

Atzinība

Par Sudraba balva A' Design Award

Underforest: Select Primārā funkcija: Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Underforest: Select Primārā funkcija: Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Underforest: Select Primārā funkcija: Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Izmēri un iepakojums: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Birkas: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Ražošanas tehnoloģija: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Dizaina izaicinājums: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Pētījums: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Iedvesma: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Projekta ilgums: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Darbības plūsma: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Komandas dalībnieki: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO