The Kala Foundation Mākslas Atzinība — Palak Bhatt

Darbs The Kala Foundation Mākslas Atzinība, kura autors ir Palak Bhatt, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2021

The Kala Foundation Mākslas Atzinība

Autors: Palak Bhatt

Klients: Palak Bhatt

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par The Kala Foundation Mākslas Atzinība

Indijas gleznām jau sen pastāv globāls tirgus, taču interese par Indijas mākslu ir atpalikusi ASV. Lai veicinātu izpratni par dažādiem Indijas tautas gleznu stiliem, Kala fonds ir izveidots kā jauna platforma, lai demonstrētu gleznas un padarītu tās pieejamākas starptautiskajam tirgum. Fonds sastāv no tīmekļa vietnes, mobilās lietotnes, izstādes ar redakcijas grāmatām un produktiem, kas palīdz pārvarēt plaisu un savienot šīs gleznas ar lielāku auditoriju.

Atzinība

Par Sudraba balva A' Design Award

The Kala Foundation Mākslas Atzinība ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka The Kala Foundation Mākslas Atzinība būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Kala Foundation Mākslas Atzinība ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Kala Foundation aims to establish a new platform to showcase the beautiful Indian Folk Paintings and make them more accessible to an international market. The foundation focuses on three distinct forms of Indian Folk Paintings: Madhubani painting from the state Bihar, Gond painting from the state Madhya Pradesh, and Warli painting from the state of Maharashtra in India.
Izmēri un iepakojums: An abstract design style is applied to the logo. One arrow is aligned and rotated to show the brand name and signify its purpose of making the paintings accessible in different parts of the world. The outer square frame in the logo represents the frame of the painting. Tarzana font is used throughout the designs to create a slightly unfamiliar design to provide new interest. Each style of painting is interpreted through its assigned color. Catalog books are designed in a square shape to keep the brand design consistency.
Birkas: Art Appreciation, Indian Folk Paintings, Graphic Design, Art Exhibit, Exhibition Design, Editorial Design, App Design, Web Design, Branding, Madhubani Paintings, Gond Paintings, Warli Paintings
Ražošanas tehnoloģija: Softwares used for this project are Sketch for designing, InVision for prototypes, and Adobe Creative Cloud for editing and mocks.
Dizaina izaicinājums: One of the challenges that I faced during this project was connecting the Indian Folk artist to the US market. The language was the main barrier for the artist. Through The Kala Foundation, the artists are given exposure by removing the language barrier and support by uplifting their livelihood.
Pētījums: The goal was to find new connections and then begin exploring the relevance, conceptually and visually. The process started by identifying camps that impact the topic. Finding connections helped me focus on the world around us and how it is interconnected. I set out to discuss the problem with others by creating and hosting a meeting with people from the target audience. For in-depth research, I went to India and met few artists, got to know their process and views on reviving their paintings to the international market.
Iedvesma: India is known for its rich, colorful, and cultural vibrancy portrayed through different art mediums. Every region in India has its unique style of paintings. I hail from the western part of India and have grown up looking at various Indian art forms. There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. After moving to San Francisco, I noticed the lack of awareness of Indian Folk Paintings and would strongly like to promote them.
Projekta ilgums: A year-long project started in December 2016 in San Francisco, with a month research trip to India and finished in December 2017.
Darbības plūsma: Art enthusiasts can use the App to find paintings or order an existing Indian folk painting with a customization feature. The Kala Foundation website bridge the gap between the artist and art enthusiasts by introducing Indian folk paintings with the process and techniques. An in-person exhibit brings the essence and emotion before the people to admire and understand it.
Patenti: Copyrights belong to Palak Bhatt, 2021.
Attēlu autori: Image 1:
1. Warli painting by artist Sadashiv Soma Mashe
2. Warli painting by artist Sunita Sadashiv Mashe
3. Warli painting by artist Naresh S. Bhoye
Image 2:
1. Warli painting by artist Dhaku V. Kadu
2. Warli painting by artist Dilip Rama Bahotha
3. Warli painting by artist Dhaku V. Kadu
Image 3:
1. Warli painting by artist Balu Mashe
2. Warli painting by artist Sadashiv Soma Mashe
3. Warli painting by artist Jivya Soma Mashe
Image 5:
1. Madhubani painting by artist Bharti Dayal
2. Madhubani painting by artist Devendra Kumar Jha
3. Madhubani painting by artist Bharti Dayal
4. Madhubani painting by artist Devendra Kumar Jha
5. Madhubani painting by artist Bharti Dayal
6. Madhubani painting by artist Bharti Dayal