PepsiCo Foundation Identitātes sistēma — Dennis Furniss

Darbs PepsiCo Foundation Identitātes sistēma, kura autors ir Dennis Furniss, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2021

PepsiCo Foundation Identitātes sistēma

Autors: Dennis Furniss

Klients: PepsiCo International Mexico

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par PepsiCo Foundation Identitātes sistēma

PepsiCo Foundation ir identitātes sistēma, kas radīta bezpeļņas organizācijai, kura atbalsta kopienas Meksikā un Latīņamerikā. Dizains aizstāj korporatīvo vizuālo valodu ar cilvēciskāku. Arhetipiskas formas pārstāv fonda trīs galvenos balstus. Modulārā sistēmā šīs formas apvienojas un pavairojas, veidojot rakstus un tekstūras. Ģeometrisks šrifts, dzīvespriecīga krāsu palete, fotogrāfijas stils un ilustrācijas stils papildina identitāti. Sistēma tiek pielietota digitālajā zīmola grāmatā un pasākumu materiālos, piemēram, kreklos, somās un cepurēs.

Atzinība

Par Sudraba balva A' Design Award

PepsiCo Foundation Identitātes sistēma ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka PepsiCo Foundation Identitātes sistēma būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. PepsiCo Foundation Identitātes sistēma ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Izmēri un iepakojums: There are not packaging deliveries
Birkas: PepsiCo, Foundation, identity, system, strong, consistency
Ražošanas tehnoloģija: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Dizaina izaicinājums: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Pētījums: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Iedvesma: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Projekta ilgums: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Darbības plūsma: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patenti: Copyrights: PepsiCo International Mexico
Komandas dalībnieki: Innovation Design Center LATAM
Attēlu autori: All Images: Design Innovation Center LATAM