Imagine Center Vizuālā Identitāte — Satie Eljack

Darbs Imagine Center Vizuālā Identitāte, kura autors ir Satie Eljack, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2021

Imagine Center Vizuālā Identitāte

Autors: Satie Eljack

Klients: Satie

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Imagine Center Vizuālā Identitāte

Mērķis bija izmantot formas, krāsas un dizaina tehniku, ko iedvesmojušas jogas pozas. Eleganti veidots interjers un centrs, piedāvājot apmeklētājiem mierīgu pieredzi enerģijas atjaunošanai. Tāpēc logotipa dizains, tiešsaistes mediji, grafiskie elementi un iepakojums tika ievēroti zelta griezumā, lai iegūtu perfektu vizuālo identitāti, kā tas tika gaidīts, lai palīdzētu centra apmeklētājiem gūt lielisku komunikācijas pieredzi caur centra mākslu un dizainu. Dizainere iemiesoja meditācijas pieredzi un jogas dizainu.

Atzinība

Par Sudraba balva A' Design Award

Imagine Center Vizuālā Identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Imagine Center Vizuālā Identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Imagine Center Vizuālā Identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Izmēri un iepakojums: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Birkas: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Ražošanas tehnoloģija: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Dizaina izaicinājums: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Pētījums: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Iedvesma: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Projekta ilgums: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Darbības plūsma: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.