Before the Midnight Hour Mēbeļu Ilustrācijas — Martin Reznik

Darbs Before the Midnight Hour Mēbeļu Ilustrācijas, kura autors ir Martin Reznik, ir augsti novērtēts un ļoti prestižās 2022 Zelta balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

ZeltaGrafika· 2022

Before the Midnight Hour Mēbeļu Ilustrācijas

Autors: Martin Reznik

Klients: Martin Reznik Illustration

Zelta balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Before the Midnight Hour Mēbeļu Ilustrācijas

Melnbaltu ilustrāciju sērija, ko pasūtījis Marks Krusēns un kurā attēloti viņa izcilākie Knoll un Desalto mēbeļu dizaini. Iedvesmojoties no komiksiem un noir kino, projekts pārkāpj mēbeļu ilustrācijas tradīcijas, ainām ienesot stāstījumu, pārspīlētas perspektīvas un noskaņas noir estētiku. Cilvēka klātbūtnes trūkums un izkaisīti objekti stāstam piešķir noslēpumainības un spriedzes elementu, savukārt galvenais varonis atklājas pārsteiguma noslēgumā. Visi attēli tika zīmēti digitāli programmā Adobe Photoshop, izmantojot Wacom Cintiq planšetdatoru.

Atzinība

Par Zelta balva A' Design Award

Before the Midnight Hour Mēbeļu Ilustrācijas ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Before the Midnight Hour Mēbeļu Ilustrācijas būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Before the Midnight Hour Mēbeļu Ilustrācijas izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Izmēri un iepakojums: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Birkas: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Ražošanas tehnoloģija: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Dizaina izaicinājums: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Pētījums: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Iedvesma: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Projekta ilgums: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Darbības plūsma: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Attēlu autori: All illustrations: Martin Reznik, 2021