Terra Coffee Roasters Brendings — Akihito Shimizu

Darbs Terra Coffee Roasters Brendings, kura autors ir Akihito Shimizu, ir augsti novērtēts un ļoti prestižās 2022 Platīna balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

PlatīnaGrafika· 2022

Terra Coffee Roasters Brendings

Autors: Akihito Shimizu

Klients: Terra Coffee Roasters

Platīna balva A' Design Award ieguvējs kategorijā Grafika

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Verificēt balvas statusu dizainam #134335

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Krāsas

Dizains

Par Terra Coffee Roasters Brendings

Izliekta logo dizains ar aromāta motīvu, kas izplatās no kafijas pupiņu audzēšanas vides, vizuāli pauž dabīgu, augstas kvalitātes kafijas pieredzi. Katra zīmola etiķete ietver vietējo fotoattēlu kolāžu, kas savieno ražotāju sejas ar viņu izcelsmi, vidi un patērētājiem, kā arī grafiku, kas atspoguļo garšas profilu. Tas nodod katra reģiona daudzveidīgo kafiju unikālo šarmu.

Atzinība

Par Platīna balva A' Design Award

Terra Coffee Roasters Brendings ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Terra Coffee Roasters Brendings parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Terra Coffee Roasters Brendings ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Izmēri un iepakojums: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Birkas: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Ražošanas tehnoloģija: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Dizaina izaicinājums: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Pētījums: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Iedvesma: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Projekta ilgums: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Darbības plūsma: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Komandas dalībnieki: Kiyoshi Uehara
Akihito Shimizu
Attēlu autori: Photography : Yuma Gamae(Package,PR Tools)