Bank of England Vizuālā identitāte — Matteo Ruisi and Peter McCabe

Darbs Bank of England Vizuālā identitāte, kura autors ir Matteo Ruisi and Peter McCabe, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2022

Bank of England Vizuālā identitāte

Autors: Matteo Ruisi and Peter McCabe

Klients: Bank of England

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Bank of England Vizuālā identitāte

Dizaina izstrāde centrālajai bankai nozīmē līdzsvara atrašanu starp tehnisko un sensitīvo informāciju, darbinieku vadītām publikācijām, iesaistošām vispārējām komunikācijām un regulējumu kopumu. To nav vienkārši sasniegt, un tas balstās uz smalku iekšējo dinamiku. Jaunā identitāte ir izstrādāta kopā ar cilvēkiem, kas to izmantos, līdzsvarojot visus komunikācijas aspektus. Tā ir vērsta uz plašākas sabiedrības sasniegšanu ar pieejamu, relevantu, strukturētu un izsķirošu pieeju. Šie galvenie principi ir izmantoti kā dizaina virziens visiem vizuālajiem elementiem.

Atzinība

Par Sudraba balva A' Design Award

Bank of England Vizuālā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Bank of England Vizuālā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Bank of England Vizuālā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Izmēri un iepakojums: Not applicable
Birkas: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Ražošanas tehnoloģija: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Dizaina izaicinājums: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Pētījums: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Iedvesma: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Projekta ilgums: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Darbības plūsma: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Komandas dalībnieki: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Attēlu autori: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.