Transam Carriers Zīmola identitāte — Maksim Zinchuk

Darbs Transam Carriers Zīmola identitāte, kura autors ir Maksim Zinchuk, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2022

Transam Carriers Zīmola identitāte

Autors: Maksim Zinchuk

Klients: NUMZ Graphics

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

11,396

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #139409

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Transam Carriers Zīmola identitāte

Transam Carriers ir zīmola identitāte, kas izveidota transporta un loģistikas uzņēmumam Toronto, Kanādā. Identitātes pamatā ir zubrs, jeb Eiropas bizons — Austrumeiropas dzīvnieks, kas simbolizē unikalitāti un spēku. Dzīvnieka galva ir ievietota trīsstūrī, un slīpais, pielāgotais fonts piešķir logotipam dinamisku izskatu. Dzeltenā un melnā ir divas galvenās krāsas. Šis stils tiek pielietots uzņēmuma kravas automašīnām, mājaslapai, sociālajiem tīkliem, biroja materiāliem, reklāmai un reklāmas produkcijai. Dzeltenie trīsstūri grafikā padara zīmolu atpazīstamu nozarē.

Atzinība

Par Bronzas balva A' Design Award

Transam Carriers Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Transam Carriers Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Transam Carriers Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Izmēri un iepakojums: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Birkas: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Ražošanas tehnoloģija: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Dizaina izaicinājums: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Pētījums: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Iedvesma: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Projekta ilgums: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Darbības plūsma: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Komandas dalībnieki: Designer: Maksim Zinchuk
Attēlu autori: Maxim Zinchuk, NUMZ Graphics