The Zlin Region Zīmola identitāte — Radoslav Dostal

Darbs The Zlin Region Zīmola identitāte, kura autors ir Radoslav Dostal, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2023

The Zlin Region Zīmola identitāte

Autors: Radoslav Dostal

Klients: Zlín Region

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Par The Zlin Region Zīmola identitāte

Zlīnas reģions ir zīmols un vizuālā identitāte, kas izveidota Čehijas Republikas reģionam. Identitātes pamatā ir kvadrāts, un tā četri stūri simbolizē reģiona četrus historiskos apgabalus. Kvadrāts ietver dizainu ietvarā, kā arī iezīmē vietu, kur notiek pārmaiņas, jo formas un burti izlaužas pāri tā robežām. Izmantotās krāsas ir melna, balta, tumši dzeltena un gaiši dzeltena, un dzeltenā krāsa atsaucas uz Zlīnas tradicionālo krāsu. Identitāte pauž reģiona un tā iedzīvotāju radošo un uzņēmīgo garu.

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Par Bronzas balva A' Design Award

The Zlin Region Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka The Zlin Region Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. The Zlin Region Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Izmēri un iepakojums: Digital
Birkas: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Ražošanas tehnoloģija: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Dizaina izaicinājums: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Pētījums: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Iedvesma: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Projekta ilgums: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Darbības plūsma: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Komandas dalībnieki: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Attēlu autori: Photographer Julius Filip
Film maker Radim Vanous