Darbs Spectrum Ilustrācija, kura autors ir Arata Yokoyama, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2023

Spectrum Ilustrācija

Autors: Arata Yokoyama

Klients: Arata Yokoyama

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Spectrum Ilustrācija

Spectrum ir digitāla ilustrācija, kas attēlo japāņu ielu modi japāņu anime stilā. Darbā izvairās no fotoreālisma un pielieto spilgtas krāsas plakanā veidā, kas tomēr izskatās optiski dabiski. Fons attēlo Tokijas neona gaismas, ar formām, kas ir drosmīgi vienkāršotas, lai radītu asu, plakanu un mirdzošu efektu. Rietumu grafiskā dizaina elementi ir apvienoti ar japāņu tēlu ilustrāciju. Spectrum tika zīmēts, izmantojot Adobe Photoshop CC. Nolūks ir padarīt stilu skaidru gan Japānas, gan starptautiskajai auditorijai.

Atzinība

Par Bronzas balva A' Design Award

Spectrum Ilustrācija ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Spectrum Ilustrācija būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Spectrum Ilustrācija lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Izmēri un iepakojums: 8000 x 5678 pixel, 400dpi, RGB
Birkas: street fashion, anime, character design, japanese illustration, vivid color
Ražošanas tehnoloģija: Drawing with Adobe Photoshop CC
Dizaina izaicinājums: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Pētījums: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Iedvesma: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Projekta ilgums: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Darbības plūsma: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Attēlu autori: #1: Illustrator NaBaBa, Private Work, 2020.