Tea and Tea Zīmols — Shenzhen Huathink Design Co., Ltd

Darbs Tea and Tea Zīmols, kura autors ir Shenzhen Huathink Design Co., Ltd, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2023

Tea and Tea Zīmols

Autors: Shenzhen Huathink Design Co., Ltd

Klients: Shenzhen Huathink Design CO.,LTD

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Tea and Tea Zīmols

Tea and Tea ir ķīniešu dzērienu zīmols, kura mārketinga stratēģijas centrā ir ķīniešu tējas latte. Logotips sastāv no uzraksta Tea and Tea un arābu cipara 2, kas dominē uz preču zīmes un kam ir raksturīgs izskats, pateicoties tējas lapas integrācijai. Apvienojumā ar skaidru, uzkrītošu krāsu shēmu un vienkāršu stilistisko idiomu, kas informē, piemēram, iepakojuma dizainu un mazumtirdzniecības displejus, tējas un tējas vizuālais izskats nodrošina augstu zīmola atpazīstamību.

Atzinība

Par Bronzas balva A' Design Award

Tea and Tea Zīmols ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Tea and Tea Zīmols būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Tea and Tea Zīmols lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Birkas: Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Ražošanas tehnoloģija: Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Dizaina izaicinājums: We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Pētījums: We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Iedvesma: The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Projekta ilgums: The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Darbības plūsma: In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Komandas dalībnieki: Shenzhen Huathink Liu Yongqing Brand Design
Attēlu autori: Image: Shenzhen Huathink Liu Yongqing Brand Design