Modulabs Vizuālās identitātes sistēma — Wonseon Yu and Yoonhee Jeong

Darbs Modulabs Vizuālās identitātes sistēma, kura autors ir Wonseon Yu and Yoonhee Jeong, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2023

Modulabs Vizuālās identitātes sistēma

Autors: Wonseon Yu and Yoonhee Jeong

Klients: Modulabs

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Modulabs Vizuālās identitātes sistēma

Modulabs ir vizuālās identitātes sistēma, kas izveidota pētniecības kopienai. Identitātes sistēma ir veidota ar īpaši izstrādātu mainīgo šriftu. Šriftam ir viena izmaiņu ass ar 300 soļiem, kas ļauj iegūt daudzas dažādas burtu formas. Katrs burts ir rūpīgi zīmēts, nevis ģenerēts no ģeometriskām formām, tādējādi piešķirot tam cilvēcisku raksturu. Nedaudz nevienmērīgie burti atspoguļo darbību un izpēti, nevis perfektu rezultātu. Dalībnieki var pielietot šriftu, lai tas atbilstu identitātei, un iekšējie rīki palīdz viņiem viegli izveidot nosaukumus.

Atzinība

Par Dzelzs balva A' Design Award

Modulabs Vizuālās identitātes sistēma ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Modulabs Vizuālās identitātes sistēma būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Modulabs Vizuālās identitātes sistēma tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Birkas: Identity, Typeface, System
Ražošanas tehnoloģija: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Dizaina izaicinājums: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Pētījums: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Iedvesma: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Projekta ilgums: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Darbības plūsma: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patenti: trademarks: Modulabs (2023)
Komandas dalībnieki: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong