Remaking Art Zīmola identitāte — Meng Shenhui

Darbs Remaking Art Zīmola identitāte, kura autors ir Meng Shenhui, ir augsti novērtēts un ļoti prestižās 2024 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2024

Remaking Art Zīmola identitāte

Autors: Meng Shenhui

Klients: Shenzhen Chengmei Culture Communication Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Remaking Art Zīmola identitāte

Remaking Art ir zīmola identitāte, kas radīta kultūras komunikācijas uzņēmumam. Logotips apvieno sākuma burtus R un A simetriskā zīmē, ko savieno līnijas, kuras atgādina atspulgu ūdenī. Horizontālā līnija asociējas ar svariem un ir saglabāta no iepriekšējā logotipa, lai izteiktu godīgumu un integritāti. Vizuālajā sistēmā līnijas tiek izmantotas, lai sadalītu drukātos materiālus, iepakojumu un interjera ekspozīcijas, tādējādi saglabājot vienotu izskatu dažādos izmēros un materiālos. Dizains pauž simetriju, integrāciju un atjaunotni.

Atzinība

Par Sudraba balva A' Design Award

Remaking Art Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Remaking Art Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Remaking Art Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Izmēri un iepakojums: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Birkas: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Ražošanas tehnoloģija: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Dizaina izaicinājums: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Pētījums: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Iedvesma: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Projekta ilgums: The project started in January 2022 and was completed in Shenzhen in May 2022
Darbības plūsma: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Attēlu autori: Copyright：CM Design