Ecohiny Brendings — Cansu Dagbagli Ferreira

Darbs Ecohiny Brendings, kura autors ir Cansu Dagbagli Ferreira, ir augsti novērtēts un ļoti prestižās 2024 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2024

Ecohiny Brendings

Autors: Cansu Dagbagli Ferreira

Klients: Cansu Dagbagli Ferreira

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Ecohiny Brendings

Vai tualetes papīra zīmols var būt stilīgs un jautrs? EcoHiny ir 100% organisks bambuss, FSC sertificēts un pēc iespējas videi draudzīgāks. Zīmola simbols ir persiks, krāsu un šriftu izvēle atspoguļo produkta jautro, dabisko un maigo raksturu. Mērķis bija izcelties no citiem tirgū esošajiem zīmoliem, izmantojot unikālu krāsu paleti. Dziļa zilganzaļa nokrāsa kopā ar persiķu krāsu rada rotaļīgu personību, vienlaikus nododot ekoloģiskuma un ilgtspējības sajūtu. Šīs dizaina izvēles tūlītēji uzrunā mērķauditoriju un rada saikni starp zīmolu un klientu.

Atzinība

Par Sudraba balva A' Design Award

Ecohiny Brendings ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Ecohiny Brendings būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Ecohiny Brendings ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Izmēri un iepakojums: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Birkas: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Ražošanas tehnoloģija: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Dizaina izaicinājums: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Pētījums: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Iedvesma: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Projekta ilgums: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Darbības plūsma: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.