Dreavita Mental Wellness Brendings — Cansu Dagbagli Ferreira

Darbs Dreavita Mental Wellness Brendings, kura autors ir Cansu Dagbagli Ferreira, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2024

Dreavita Mental Wellness Brendings

Autors: Cansu Dagbagli Ferreira

Klients: Cansu Dagbagli Ferreira

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Dreavita Mental Wellness Brendings

Dreavita ir progresīvs un iekļaujošs labsajūtas zīmols. Vizuālā identitāte tika veidota jutīga, cieņpilna un iejūtīga, atspoguļojot zīmola iekļaujošo raksturu. Koncepcija radās no spēcīgas dabas idejas, un tā tiek dēvēta par Vienkāršības iedvesmotu noturību. Tā kā dabas raksti norāda uz konsekvenci, spēku un izaugsmi, brendings cenšas nodot šos vēstījumus caur afirmācijām un minimālistisku dizaina pieeju. Ilustrācijas fokusējas uz dabas rakstiem, demonstrējot, ka atkārtošanās un noturība noved pie panākumiem dzīvē.

Atzinība

Par Bronzas balva A' Design Award

Dreavita Mental Wellness Brendings ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Dreavita Mental Wellness Brendings būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Dreavita Mental Wellness Brendings lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Izmēri un iepakojums: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Birkas: wellness, mental, health, psychology, identity, inclusive, community, nature
Ražošanas tehnoloģija: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Dizaina izaicinājums: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Pētījums: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Iedvesma: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Projekta ilgums: 2 months, 2023, United States and France
Darbības plūsma: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery