China In The Classics Reklāmas grafiskais dizains — Zhou Haiwen, Che Shilong and Guo Cheng

Darbs China In The Classics Reklāmas grafiskais dizains, kura autors ir Zhou Haiwen, Che Shilong and Guo Cheng, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2024

China In The Classics Reklāmas grafiskais dizains

Autors: Zhou Haiwen, Che Shilong and Guo Cheng

Klients: China Global Television Network Co., Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par China In The Classics Reklāmas grafiskais dizains

Ķīna klasikā ir reklāmas grafiskais dizains, kas izveidots televīzijas programmai par senās Ķīnas klasiskajiem darbiem. Grāmatas veido dizaina galveno tēmu. Izmantotas atsauces uz Austrumu un Rietumu senajām grāmatām, tostarp ķīniešu bambusa plāksnītēm, ar diegu sietām grāmatām, parmenta ruļļiem un cietiem vākiem iesietām grāmatām. Šīs formas ir dekonstruētas un no jauna sakārtotas vienkāršos vizuālos simbolos. Desmit klasisko darbu nosaukumi ir apvienoti ar ķīniešu kaligrāfiju. Dāvanu kastei izmantots īpašs taustes papīrs. Dizains palīdz cilvēkiem no dažādām kultūras vidēm izprast ķīniešu grāmatas un stāstus.

Atzinība

Par Bronzas balva A' Design Award

China In The Classics Reklāmas grafiskais dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka China In The Classics Reklāmas grafiskais dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. China In The Classics Reklāmas grafiskais dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Izmēri un iepakojums: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Birkas: China, Classics, Heritage, Culture, Creativity
Ražošanas tehnoloģija: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Dizaina izaicinājums: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Pētījums: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Iedvesma: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Projekta ilgums: The project started in 2022 in China, and is still promoted and distributed.
Darbības plūsma: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Komandas dalībnieki: Zhou Haiwen, Che Shilong, Guo Cheng
Attēlu autori: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng