Journey To Fun Rotaļīga slimnīcas orientācijas sistēma — Seevinck Baade Miller Seear Douglas

Darbs Journey To Fun Rotaļīga slimnīcas orientācijas sistēma, kura autors ir Seevinck Baade Miller Seear Douglas, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2024

Journey To Fun Rotaļīga slimnīcas orientācijas sistēma

Autors: Seevinck Baade Miller Seear Douglas

Klients: QUT Design Lab

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Journey To Fun Rotaļīga slimnīcas orientācijas sistēma

Kvinslendas bērnu slimnīcai bija nepieciešams uzlabot savas izklaides zonas zīmola identitāti; veicināt prieka pilnu pieredzi, kas ģimenēm ļautu aizmirst par slimību; un uzlabot orientācijas sistēmu pakalpojumu atrašanai. Dizaineri to atrisināja, unikālā veidā integrējot rotaļu laukuma spēles orientācijas sistēmas dizainā. Vizuālais dizains papildina arhitektūru un vidi. Projekta panākumu atslēga ir arī unikālā līdzdizaina un starpdisciplinārā pieeja sadarbībā ar ieinteresētajām pusēm.

Atzinība

Par Dzelzs balva A' Design Award

Journey To Fun Rotaļīga slimnīcas orientācijas sistēma ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Journey To Fun Rotaļīga slimnīcas orientācijas sistēma būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Journey To Fun Rotaļīga slimnīcas orientācijas sistēma tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. We addressed this through uniquely incorporating playground games into wayfinding; and visual design that complements and integrates with architecture and environment. Our co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.
Izmēri un iepakojums: 226 Square meters of visual design cover the walls of the Entertainment Precinct, ranging from 2.7m to 3.1m high, and 7.5m pillar. A further 270 square meters of floor space feature lines of feather decals for playfully directional signage. The design distinguishes between two entry/exit points (lifts A, B), three destinations (the services), three intersections for direction and the pillar as a landmark. A one-hour video with animated elements (winking, feather rustle) complements the design.
Birkas: Design for Health, Co-Design, Collaboration, Hospital Wayfinding, Hospital Branding, Experience Design, Wayfinding, Branding, Environmental Graphic Design, Hospital, Pediatric
Ražošanas tehnoloģija: Co-design workshops with hospital stakeholders resulted in insights such as the parrot character. Using site photos and Photoshop, digital collages were created for feedback. Detailed wall and doorway measurements were taken to create layout templates. Paper and Procreate were used for illustration, with vectorizing in Illustrator. Vertical designs were printed as wall-sized panels and floor feather decals were individually die cut and installed.
Dizaina izaicinājums: Designing within health and architectural constraints was exciting and a challenge. Our interdisciplinary team navigated challenges to integrate playful UX into wayfinding, considering factors from surface sterilization to inclusive design and complementing the orange colour scheme. Striving to 'escape flatland,' we used floor decals to encourage physical engagement akin to playground activities. Parrot characters peeked over doors, adding humor and enriching the playful experience design.
Pētījums: Level 6 'Entertainment Precinct' needed a distinctive, joyful identity and improved wayfinding. Design was informed by collaborative and human-centered methods, from co-design workshops to interviews and surveys. Post-completion feedback is overwhelmingly positive: one mother shared how her toddler, typically reluctant to walk, eagerly followed the feathers, demonstrating the design's positive impact on wellbeing. Our solution surpassed expectations and informs ongoing design and research.
Iedvesma: Nature, children's games, collaboration with hospital stakeholders and the building's 'living tree' concept and parrot sculptures were key.Biophilic design and regional landscape led to nature-based placemaking at each entry point (Lifts A,B).Playful characterisations of parrots could relate to children and 3 unique parrots were created for each of the 3 services, using coloured feather trails and inspired by playground games like Hopscotch - immediately facilitating active and embodied play.
Projekta ilgums: Starting October 2020 with co-design, research and prototyping, the concepts and imagery were refined by July 2021, then vectorized, with final approvals, printing and installation by September 2021. Publicly launched in October it remains a significant and impactful part of the Queensland Children’s Hospital, the primary facility of Queensland’s state-wide Hospital and Health Service, with over 350 beds, 40,000 patients annually, and according to Newsweek, the 10th best children's hospital internationally.
Darbības plūsma: The design utilizes wayfinding and UX design to tackle challenges like getting lost and limited engagement. Memorable landmarks created at lift wells aid recollection, with places (waterfall) replacing letters (lift A). Directional signage includes the parrot signage at the intersections near lift entries and the playfully directional feather trails on the floors. Colour and symbols (parrots, feathers) in the signage differentiates between destinations, while also uniquely representing each
Komandas dalībnieki: Chief Investigator & Designer: Jen Seevinck
Artist: Kirsten Baade
Chief Investigator: Evonne Miller
Investigator: Gillian Ridsdale
Investigator: Matthew Douglas
Investigator: Lynne Seear
Attēlu autori: Image #1 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #2 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #3 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #4 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #5 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021