Darbs Rotary Sans Šrifts, kura autors ir Paul Robb and Moira Bartoloni, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.
SudrabaGrafika· 2025
Rotary Sans Šrifts
Autors: Paul Robb and Moira Bartoloni
Klients: S6 Foundry
Sudraba balva A' Design Award ieguvējs kategorijā Grafika
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Par Rotary Sans Šrifts
Rotary Sans ir OpenType bezserifa šrifts ar ģeometriskām struktūrām un nelielām formu variācijām. Tam ir bumbiera formas tintes slazdi, kas uzlabo salasāmību un pievieno atšķirīgu vizuālu elementu. Šrifts nodrošina pilnu latīņu glifu komplektu, kā arī alternatīvās rakstzīmes un ligatūras dažādiem tipogrāfiskiem lietojumiem. Tā dizains uzsver skaidrību un konsekvenci, piemērots tādiem kontekstiem kā zīmola veidošana. Rotary Sans ir pieejams vairākos svaros un stilos, lietojams gan digitālajos, gan drukātajos formātos, kur nepieciešama salasāmība un vienveidīgs izskats.
Atzinība
Par Sudraba balva A' Design Award
Rotary Sans Šrifts ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Rotary Sans Šrifts būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Rotary Sans Šrifts ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Aiz dizaina
Preses materiāli
Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.
- Unikālās īpašības
- Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
- Izmēri un iepakojums
- The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
- Birkas
- Type design, Typeface, Specimen
- Ražošanas tehnoloģija
- The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
- Dizaina izaicinājums
- The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
- Pētījums
- The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
- Iedvesma
- Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
- Projekta ilgums
- Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
- Darbības plūsma
- The presentation box was gifted to the first ten companies that purchased the complete typeface family.
- Komandas dalībnieki
- Paul Henry Robb
Moira Bartoloni - Attēlu autori
- Paul Henry Robb
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