Diageo Travel Retail Mazumtirdzniecības interjera dizains — L'Atelier Five Ltd.

Darbs Diageo Travel Retail Mazumtirdzniecības interjera dizains, kura autors ir L'Atelier Five Ltd., ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

BronzasInterjers· 2025

Diageo Travel Retail Mazumtirdzniecības interjera dizains

Autors: L'Atelier Five Ltd.

Klients: L'Atelier Five Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par Diageo Travel Retail Mazumtirdzniecības interjera dizains

Diageo Travel Retail ir veikals veikalā koncepcijas interjers, kas radīts Seulas Inčhonas Starptautiskās lidostas luksusa termināļa vajadzībām. Veikals aizņem 40,12 kvadrātmetrus, un tā sienas ir 2,7 metrus augstas. Telpā maigi izliecas skulpturālas sienas no termoformēta Corian materiāla, iemiesojot ideju par akmeni, ko formē šķidrums. Interjeru papildina perforēts metāls, pēc pasūtījuma izgatavotas displeja vienības un individuāli veidotas mēbeles. Izliektais plānojums vada apmeklētājus pa maršrutu, kas vienā mierīgā un vienotā vidē prezentē vairākus viskija zīmolus.

Atzinība

Par Bronzas balva A' Design Award

Diageo Travel Retail Mazumtirdzniecības interjera dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Diageo Travel Retail Mazumtirdzniecības interjera dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Diageo Travel Retail Mazumtirdzniecības interjera dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Izmēri un iepakojums: 40.12 meter square
2.7M tall walls
Birkas: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Ražošanas tehnoloģija: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Dizaina izaicinājums: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Pētījums: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Iedvesma: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Projekta ilgums: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Darbības plūsma: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patenti: Diageo Scotland Ltd
Komandas dalībnieki: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Attēlu autori: L’Atelier Five Ltd. and Diageo Scotland Ltd.