Thorn Metamorphosis Produkta Animācija — Qzens Furniture Art Design

Darbs Thorn Metamorphosis Produkta Animācija, kura autors ir Qzens Furniture Art Design, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Filmu, video un animācijas dizains.

SudrabaFilma· 2025

Thorn Metamorphosis Produkta Animācija

Autors: Qzens Furniture Art Design

Klients: QZENS Furniture - Art - Design

Sudraba balva A' Design Award ieguvējs kategorijā Filma

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Krāsas

Dizains

Par Thorn Metamorphosis Produkta Animācija

Thorn Lighting pārvērš asāko dabas formu, ērkšķi, modernā dizaina objektā, kas iemieso līdzsvaru starp cieto un maigo, gaismu un ēnu. Iedvesmojoties no dabas metamorfozes, šis apgaismojums simbolizē spēku, izturību un garīgo izaugsmi cauri grūtībām. Dizains apvieno neapstrādātas, organiskas malas ar industriālām līnijām, atspoguļojot skaistumu un cerību, kas atrodama izaicinājumos. Kinematogrāfiska pieredze tika radīta, izmantojot Houdini, Redshift un progresīvas simulācijas tehnikas, lai vizuāli attēlotu šo transformāciju, apvienojot savvaļas dabas garu ar modernu estētiku.

Atzinība

Par Sudraba balva A' Design Award

Thorn Metamorphosis Produkta Animācija ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Thorn Metamorphosis Produkta Animācija būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Thorn Metamorphosis Produkta Animācija ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Izmēri un iepakojums: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Birkas: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Ražošanas tehnoloģija: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Dizaina izaicinājums: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Pētījums: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Iedvesma: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Projekta ilgums: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Darbības plūsma: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Komandas dalībnieki: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Attēlu autori: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN