Zuojiang Huashan Day Zīmola identitāte — Xinyi Li and Yichen Zhu

Darbs Zuojiang Huashan Day Zīmola identitāte, kura autors ir Xinyi Li and Yichen Zhu, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2026

Zuojiang Huashan Day Zīmola identitāte

Autors: Xinyi Li and Yichen Zhu

Klients: Zuojiang Huashan Day

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Zuojiang Huashan Day ir zīmola identitāte, kas radīta kultūras pasākumam, kurš prezentē Huašaņas klinšu mākslu — UNESCO Pasaules mantojuma vietu Guansi provincē, Ķīnā. Identitāte apvieno 2000 gadus seno klinšu zīmējumu motīvus ar mūsdienu grafisko dizainu. Vardes formas figūras un bronzas bungu raksti veido vienotu vizuālo sistēmu, savukārt Huašaņas piņjiņa pieraksts ir stilizēts tā, lai atgādinātu klinšu grebumu faktūras. Drukātie materiāli ietver plakātus, papīra maisiņus, vizītkartes, klinšu mākslas katalogu un silikona aproces. Mērķis ir padarīt šo mantojuma vietu saprotamu pasaules auditorijai.

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Zuojiang Huashan Day Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Zuojiang Huashan Day Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Zuojiang Huashan Day Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Izmēri un iepakojums: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Birkas: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
Ražošanas tehnoloģija: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Dizaina izaicinājums: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Pētījums: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Iedvesma: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Projekta ilgums: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Darbības plūsma: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Komandas dalībnieki: Xinyi Li
Yichen Zhu
Zeyu Wu
Attēlu autori: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.