ACP Alpha Container Pictures Korporatīvā identitāte — Julia Hell

Darbs ACP Alpha Container Pictures Korporatīvā identitāte, kura autors ir Julia Hell, ir augsti novērtēts un ļoti prestižās 2017 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2017

ACP Alpha Container Pictures Korporatīvā identitāte

Autors: Julia Hell

Klients: Alpha Container Pictures

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Verificēt balvas statusu dizainam #53240

Pievienoties gaidīšanas sarakstam Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par ACP Alpha Container Pictures Korporatīvā identitāte

ACP Alpha Container Pictures ir korporatīvais dizains, kas izveidots Berlinē bāzētam filmu producēšanas uzņēmumam. Logotips apvieno saīsinājumu ACP ar pilnu uzņēmuma nosaukumu. Tiek izmantoti divi fontu tipi – trafareta fonts, kāds tiek pielietots kravas konteineru marķējumam, un tehnisks monospace fonts, kas atgādina rakstāmmašīnas burtus. Logotips arī ievieš krāsu shēmu, kas parādās gan drukātajos biznesa dokumentos, gan tīmekļa vietnē. Vēstuļu veidlapas izmērs ir 210 uz 297 milimetriem, bet vizītkartes izmērs – 55 uz 85 milimetriem. Adaptīvā tīmekļa vietne atveras ar pilnekrāna video saturu.

Atzinība

Par Sudraba balva A' Design Award

ACP Alpha Container Pictures Korporatīvā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka ACP Alpha Container Pictures Korporatīvā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. ACP Alpha Container Pictures Korporatīvā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Izmēri un iepakojums: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Birkas: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Ražošanas tehnoloģija: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Dizaina izaicinājums: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Pētījums: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Iedvesma: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Projekta ilgums: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Darbības plūsma: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patenti: None
Komandas dalībnieki: Full-Stack Web Development: Jannis Hell