Darbs Kalitva Produktu Katalogs, kura autors ir Lana Raizen, ir augsti novērtēts un ļoti prestižās 2019 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2019

Kalitva Produktu Katalogs

Autors: Lana Raizen

Klients: Kalitva

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Kalitva Produktu Katalogs

Katalogs tika izveidots krievu virtuves piederumu ražotājam. Visu kolekciju detalizētas iepazīšanās un salīdzinošās analīzes rezultātā tika izvēlētas piemērotākās garšvielas, garšaugi un dārzeņi, kas papildināja kataloga noformējumu un izcēla katras kolekcijas priekšrocības. Kataloga galvenais vāks ir izgatavots ar griezumu pannas formā, caur kuru redzams kolekcijas krāsainais foto. Cepamās pannas rokturi un katli uz otrā vāka ir lakoti ar mīkstu pieskārienu laku, imitējot šo rokturu faktisko pārklājumu.

Atzinība

Par Bronzas balva A' Design Award

Kalitva Produktu Katalogs ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Kalitva Produktu Katalogs būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Kalitva Produktu Katalogs lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Izmēri un iepakojums: Width 210 mm x Depth 9 mm x Height 250 mm
Birkas: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Ražošanas tehnoloģija: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Dizaina izaicinājums: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Pētījums: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Iedvesma: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Projekta ilgums: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Darbības plūsma: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Komandas dalībnieki: Lana Raizen
Attēlu autori: Photographer: Sergey Fedotov, Kalitva