Darbs EXP Brasil Brand Zīmola Dizains, kura autors ir Mateus Matos Montenegro, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2020

EXP Brasil Brand Zīmola Dizains

Autors: Mateus Matos Montenegro

Klients: EXP Brasil

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par EXP Brasil Brand Zīmola Dizains

EXP Brasil zīmola dizains ir veidots no uzņēmuma vienotības un partnerības principiem. Atsevišķu tehnoloģiju un dizaina apvienošana projektos tāpat kā biroja dzīvē. Tipogrāfijas elements atspoguļo šī uzņēmuma savienību un spēku. X burta dizains ir ciets un integrēts, taču ļoti viegls un tehnoloģisks. Šis zīmols atspoguļo studijas dzīvi ar burtiem saturošiem elementiem gan pozitīvajā, gan negatīvajā telpā, kas vieno cilvēkus un dizainu, individuālu un kolektīvu, vienkāršu, tehnoloģisku, vieglu un izturīgu, profesionālu un personisku.

Atzinība

Par Sudraba balva A' Design Award

EXP Brasil Brand Zīmola Dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka EXP Brasil Brand Zīmola Dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. EXP Brasil Brand Zīmola Dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Izmēri un iepakojums: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Birkas: Architecture, brand, logotype, engineering, contruction, design
Ražošanas tehnoloģija: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Dizaina izaicinājums: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Pētījums: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Iedvesma: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Projekta ilgums: The project started February 2018 and ended in January 2019
Darbības plūsma: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Komandas dalībnieki: Mateus Matos Montenegro