Songhua River Rice Rīsu Iepakojums — 33 and Branding Co., Ltd.

Darbs Songhua River Rice Rīsu Iepakojums, kura autors ir 33 and Branding Co., Ltd., ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Songhua River Rice Rīsu Iepakojums

Autors: 33 and Branding Co., Ltd.

Klients: Sourceage

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Songhua River Rice Rīsu Iepakojums

Songhua River Rice ir augstas klases rīsu produkts, kas ietilpst avotā Pārtikas grupa. Tuvojoties tradicionālajiem ķīniešu svētkiem - pavasara svētkiem, tie tiek veidoti caur skaisti iesaiņotu rīsu produktu kā dāvanas pavasara festivāla dāvanu klientiem, tāpēc kopējam noformējumam ir jāatskaņo pavasara svētku svētku atmosfēra, izceļot tradicionālos ķīniešu kultūras elementus un labvēlīga labā nozīme.

Atzinība

Par Sudraba balva A' Design Award

Songhua River Rice Rīsu Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Songhua River Rice Rīsu Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Songhua River Rice Rīsu Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Izmēri un iepakojums: Width 210mm x Depth 40mm x Height 160mm
Birkas: Package，China，Rice，Food，Festival，Cultural
Ražošanas tehnoloģija: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Dizaina izaicinājums: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Pētījums: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Iedvesma: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Projekta ilgums: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Darbības plūsma: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patenti: Copyrights belong to 33 and branding, 2019.
Komandas dalībnieki: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Attēlu autori: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.