Xin You Ran Baijiu Alkohola iepakojums — Wen Liu and Rong Mei

Darbs Xin You Ran Baijiu Alkohola iepakojums, kura autors ir Wen Liu and Rong Mei, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Xin You Ran Baijiu Alkohola iepakojums

Autors: Wen Liu and Rong Mei

Klients: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Xin You Ran Baijiu Alkohola iepakojums

Xin You Ran Baijiu ir iepakojuma dizains ķīniešu stiprajam alkoholam, kas izlaists zodiaka gadam. Galvenais vizuālais tēls apvieno ķīniešu kaligrāfiju ar ainavu glezniecību. Kaligrāfijas drosmīgā kontūra ir savienota ar gleznas telpisko dziļumu un smalkajām detaļām, tāpēc abas mākslas formas uztveramas kā viens attēls. Tēma ir Hai, cūkas zīme ķīniešu zodiakā. Papīrs, keramika un koks tiek izmantoti kopā, lai izteiktu ķīniešu kultūras raksturu. Kastes garums ir 180 mm, platums 150 mm un augstums 320 mm.

Atzinība

Par Sudraba balva A' Design Award

Xin You Ran Baijiu Alkohola iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Xin You Ran Baijiu Alkohola iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Xin You Ran Baijiu Alkohola iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Izmēri un iepakojums: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Birkas: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Ražošanas tehnoloģija: The materials of design are paper, ceramic and wood.
Dizaina izaicinājums: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Pētījums: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Iedvesma: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Projekta ilgums: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Darbības plūsma: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Komandas dalībnieki: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Attēlu autori: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.